Licensing Made Simple

Key Changes and Implications for Trademark Practice On January 1, 2026, the 13th edition of the Nice Classification (NCL 13‑2026), the international system for classifying

Legal Battle Against AI or Against Copyright Infringement In recent years, we have faced many issues regarding the impact of artificial intelligence on intellectual property

Many companies still view trademark registration as a legal formality, something to complete once a brand is established. But this view underestimates the full commercial

Why Celebrities Should Protect Their Name with Trademarks When developing a brand strategy, personal names are rarely the first consideration. However, once an artist, athlete,

We like to imagine markets as fair arenas where the strongest ideas win. A clever design, a useful invention, or a distinctive brand should rise

In business conversations, the terms “brand” and “trademark” are often used interchangeably. In a brainstorming session or a boardroom, they may seem to mean the

A patent is a powerful tool designed to reward innovation. It grants a temporary monopoly, allowing inventors to recoup their investment and profit from their

Choosing a name is one of the first and most exciting steps for any founder. The instinct is often to pick something clear, direct, and

Your company has developed something revolutionary: a groundbreaking algorithm, a unique manufacturing process, or a formula that leaves competitors in the dust. You know it’s